After the New Year, there could be a spike in the demand for Turkish apples

Mehmet Çakmak, sales and marketing manager for Turkish fresh produce exporter Ani Tarim, stated that there was high demand for the Gala apple variety, to the point where one Turkish apple exporter had run out of stock.

“The Gala type of apples marked the beginning of our season in August. We’ve already run out of this kind due to great demand. For both domestic and foreign markets, we currently load and provide the Red Delicious, Golden Delicious, and Granny Smith cultivars. India is the primary export market for our apples. This season’s market is showing lackluster demand, in contrast to the same week last year. We believe that there are two primary causes for this. This season’s market is showing lackluster demand, in contrast to the same week last year. We believe that there are two primary causes for this. Local apples from India are still widely available, even with the poor output in the 2023 harvest. US and European suppliers led to a surge of apples in India in October and November.

FreshPlaza reports that Ani Tarim is unfazed by increased competition in the Indian market. Çakmak anticipates a rise in demand for Turkish apples in the upcoming year. We anticipate increased market competition, so we’re not surprised by the current situation. Turkey leads in Red Delicious production, offering high-quality produce through June and July, surpassing its competitors. Indian consumers enjoy eating this variety. Therefore, we believe that after the new year, the demand for Turkish apples may rise.

According to Çakmak, overall, Turkish apple producers produced only slightly less apples overall: “Türkiye produced about 4.8 million tons of fresh apples in 2022 and it is expected to be around 4.7 million tons in the 2023 season.” 380,492 tons of the total crop last year—a 7.3% increase over 2021—were loaded by Turkish suppliers for export to 69 different nations, bringing in 166,488 million USD. In 2022, Turkey imported 100,496 tons of apples, with India being the biggest buyer at 80,981 tons, followed by Russia at 80,981 tons and Iraq at 51,823 tons.

source: https://east-fruit.com/en/news/increase-in-demand-for-turkish-apples-may-start-after-new-year/